The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.
Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.
People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.
But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not … Read More